Triple Threat Software

Atlanta · since 1997

Hard data problems, made simple.

We take on impossible data problems, simplify them and solve them for good, with SaaS, data products and services. Our favorite work is the earliest: taking an idea from zero to one. Today that means four things: building our own new products, advising bootstrapped founders, advising OEMs on parts and eCommerce, and taking on special projects.

What we're building now What we do
$45M in exits, including the sale of SimplePart to Infomedia (ASX:IFM)

Trusted by

  • Subaru
  • Volkswagen
  • Audi
  • Volvo
  • Lexus
  • Hyundai
  • Kia
  • Mazda
  • Nissan
  • BMW
  • MINI
  • Stellantis
  • Lotus
  • Ford
Bootstrapped since 1997. Every TTS company, SimplePart included, grew on revenue alone. No outside capital, ever.

What we do

Ideas, built to thrive

Thirty years in the field have given us a long list of ideas. We pick the best, build them on everything we've learned together, and take one or two a year from zero to one.

Advising bootstrapped founders

We advise founders who are building on revenue, with the perspective of a team that has done it from first customer to exit. Our focus is metro Atlanta and the Southeast.

Advising OEMs

Parts, EPC and eCommerce for automotive, motorcycle, powersports, agricultural and appliance manufacturers, and for aftermarket parts makers and online parts sellers.

Special projects

Catalog building and normalization, digital marketing for massive catalogs including Google Shopping, SQL Server performance and scaling, and pipelines for very large datasets.

Building now

Thirty years of building have left us with a long list of ideas worth pursuing. Now we have the time, the team and the resources to bring many of them to life.

We incubate them in-house. Each year we take one or two from zero to one: build them, put them in front of real customers and see what signal they generate. The strongest get their own operating team to push them forward, find revenue and grow. Then we start on the next.

It keeps us doing the work we love most, and it brings a steady stream of new products to life.

Live today

  • ItchyCody

    An ingredient-level catalog of 7,500+ dog and cat foods from 133 brands, for families whose pets have allergies.

  • SQLBeat

    Agentless, source-available monitoring and SIEM for SQL Server, with Windows, IIS and website monitoring and change auditing.

  • SQLFed

    Scales SQL Server horizontally across any number of servers, all read-write to the same data.

  • SQL Free Agent

    A source-available replacement for SQL Agent, so SQL Server Express can schedule and run jobs.

  • Studio Manager

    Our first product, for dance studios and performing arts schools.

In development

  • SMRT arts platform

    One system for small and mid-sized arts organizations: casting, rentals, ticketing, membership and classes on a shared core, with an AI assistant built in. Casting is in beta with Sanctuary Arts ATL as the founding venue.

  • Google Shopping platform

    Algorithmic, platform-neutral bidding for catalogs of millions of SKUs, tuned to hit a target ROAS, paired with live identity-aware analytics for full lifecycle closed-loop tracking.

What we know

The industries we've built in, and the data work underneath all of them.

Automotive & equipment parts

$100M+

a year in OE parts sales ran on systems we built, for 20 brands and thousands of dealers.

Performing arts

2,400

dance studios and academies in 11 countries ran Studio Manager, and the SMRT platform is taking that into venues.

Big, messy data

16M+

SKUs normalized into one schema. We built automated pipelines that took each manufacturer's own catalog data, in whatever format it lived, into SQL Server: BMW, MINI, Volkswagen, Audi, Subaru, Volvo, Toyota, Lexus, Nissan, INFINITI, Mazda and more. ItchyCody does the same for 7,500+ pet foods.

SQL Server at scale

10,000+

transactions a minute across federated servers. Physical enterprise installations, performance tuning and rescue, horizontal scaling with SQLFed, and monitoring and SIEM with SQLBeat.

Advising OEMs

Parts is where our experience runs deepest. We've built every layer of a parts business, and helped many OEMs make their first move into selling direct to consumers.

Work takes the form of assessments, monthly advisory or hands-on projects, one or two clients at a time. Areas we cover:

  • Program strategy, build-or-buy and vendor selection
  • Direct-to-consumer parts, accessories and apparel
  • B2B wholesale for independent repair shops
  • Digital marketing: SEO, paid search and email for parts and service
  • Retail catalog authoring, EPC and VIN fitment
  • Dealer EPCs and showroom selling tools
  • Google Shopping and algorithmic bidding for large catalogs
  • Promotions run across a whole dealer network
  • Fulfillment models and real-time shipping quotes
  • PCI, WCAG accessibility and platform security
  • Analytics, reporting and dealer and field training
  • AutomakersParts and accessories programs for brands and their dealers
  • Motorcycle & powersportsBrands of every size, including ones selling direct for the first time
  • Agricultural equipmentTractor and implement makers with deep, long-lived catalogs
  • Appliances & beyondAny huge catalog that needs exact 1:1 fitment
  • Aftermarket makersParts manufacturers that supply the repair market
  • Online parts sellersDistributors and retailers selling big catalogs online

Nearly thirty years of building

TTS is an incubator at heart. Over nearly thirty years we've prototyped hundreds of ideas. The ones that worked became products with real customers and revenue, and a handful grew into companies of their own.

1997–2006

Build and scale

  • Studio Manager, from a CD in the mail to 2,400 studios in 11 countries
  • Colemine, a rapid development framework for Visual FoxPro, built to ease the move from FoxPro to FoxPro plus SQL Server
  • Practice software for a national chiropractic franchise, later sold
  • SQLBeat, and SQL Server consulting built around it
  • Websites and membership management for classic car clubs
  • A listing system for realtors
  • A listing system for car and motorcycle dealers
2007–2021

Build, scale, exit

  • SimplePart took over, and everything else was shelved. Under one roof it grew into:
  • The parts and accessories stores behind OE brands and their dealers
  • A normalized parts catalog spanning every brand we served
  • An online wholesale channel for independent repair shops
  • Parts lookup and selling tools for dealer showrooms
  • An in-house digital agency
  • Shipping and fulfillment services
  • A private cloud running on SQLFed and monitored by SQLBeat
  • 20 OE brands, thousands of dealers, about 100 people and five years on the Inc. 5000
  • Acquired by Infomedia in 2021
Now

Build again

Cole Getzler

Founder and team

Cole Getzler founded TTS in 1997 and wrote Studio Manager as a teenager. He studied computer science at Georgia Tech and spent years as a database architect before SimplePart.

He designed and built SimplePart's entire stack, then built teams around each piece as it grew. He's a car guy first: SimplePart began with trying to find parts for his own restorations, and he's usually in the garage when he isn't building.

More about Cole on LinkedIn

The team

A small team that has built and scaled products together for years.

  • FounderProduct, data and architecture
  • DeveloperFull time
  • Strategy and operationsPart time
  • Product teamTwo people on ItchyCody
  • Chief of PeoplePart time
  • ArchitectPart time

Get in touch

Building something on revenue in the Southeast, planning a parts initiative, or have a project that fits? Send a few lines.

Email us